Your providers and your institution have spent decades establishing your reputations, and most Integrated Delivery Systems and Physicians are utterly defenseless to negative online media.
97% of patients use the internet to research their doctor before choosing one
65% of physicians have ZERO online presence
93% of Integrated Delivery Systems have ZERO Online Reputation Management.
16% of patients said they found something online that made them choose another doctor
“There’s an expression that goes, there are 1,000 ‘Top 100 Hospitals.’” That’s because nearly every hospital gets a top rating on one of the rating systems,” says Karl Bilimoria, MD, chair of the Indiana University School of Medicine department of surgery, vice president for surgical quality for Indiana University Health in Indianapolis, and an expert in hospital quality improvement and implementation.
Transparency — the ability of the general public to access information about hospitals and physicians across the country — is a good thing, says Dr. Bilimoria. But people seeking the best hospital or hospital-based medical specialist still may struggle to find the answers they’re looking for.
~Karl Bilimoria, MD, chair of the Indiana University School of Medicine department of surgery
Quote from Everyday Health writer Becky Upham August 8 2023
If it becomes harder to believe the positive, it’s easier to believe the negative
ORM is your proactive monitoring and managing the online presence of doctors to ensure that physicians and institutions maintain and grow their practices leveraging the positive reputation they have earned. ORM optimizes your reputation.
Online reputation management for doctors is important for several reasons.
For one, online reviews can have a significant impact on a doctor’s or practice’s bottom line. A study by Harvard Business School found that a one-star increase in a doctor’s Yelp rating led to a 5-9 percent increase in the number of patients who visited that doctor.
In addition, negative press can have a damaging effect on a doctor’s reputation. A bad review can influence potential patients’ decisions about whether to visit a particular doctor and can even lead to lost business.
Online reputation management can help doctors and practices protect their reputations and maintain their positive online presence. Doctors can use SEO tactics to ensure that positive content appears higher on search engine results pages, which can help attract more patients.
Overall, online reputation management is an essential tool for doctors and practices to use in order to maintain their positive image and attract new patients.
Negative online reviews and articles can have a significant impact on a doctor’s practice and their bottom line.
According to research from the Medical Economics Company, one in four patients reads online reviews before choosing a doctor, and almost half of the patients say that negative reviews would affect their decision to see a doctor. In addition, a study from Stanford University found that a one-star decrease in a doctor’s rating on Yelp can lead to a 5-9% decrease in the number of new patients. This can be damaging to a doctor’s business, as they rely on new patients to maintain their revenue.
There are several steps doctors can take to mitigate the impact of negative online reviews. The first is to make sure that they have a good online presence, with positive assets and information about their practice available online. They should also be responsive to negative reviews, addressing any complaints and trying to resolve them. Finally, doctors should make sure that their staff is well-trained in customer service and is able to handle unhappy patients. By following these tips, doctors can minimize the negative impact of online reviews on their business.
Some of the most important reasons are that online reputation management can help protect a doctor’s practice from negative reviews and help improve the visibility of positive reviews. Additionally, online reputation management can help increase the number of new patients a doctor sees by improving the doctor’s search engine ranking.
According to a study by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. A single negative review can have a significant impact on a doctor’s business. In fact, BrightLocal found that a one-star decrease in a doctor’s rating can lead to a 9% decrease in the number of new patients.
On the other hand, if a doctor has a positive online presence, this can help attract new patients. A study by Google found that 95% of people looking for a local business will search online. Furthermore, 82% of those people will click on one of the top three results. This means that if a doctor’s website is not ranking high in search engine results, they are missing out on potential patients.
Online reputation management can help improve a doctor’s search engine ranking by burying negative reviews below the fold and pushing positive content to the top. Additionally, online reputation management can help improve the overall quality of the website content and make it more relevant to potential patients.
The average cost of online reputation management for doctors and doctor’s offices is $2,500-$15,000 per month. In order to manage a doctor or doctor’s office’s online reputation, a variety of services are often used, including search engine optimization, content creation, and link building.
The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.