Reputation defense for physicians
Online reputation management for doctors and healthcare professionals
Your providers and your institution have spent decades establishing your reputations, and most integrated delivery systems and physicians are utterly defenseless to negative online media.
97%
of patients use the internet to research their doctor before choosing one
65%
of physicians have zero online presence
93%
of Integrated Delivery Systems have zero online reputation management
16%
of patients said they found something online that made them choose another doctor
If it becomes harder to believe the positive
“There's an expression that goes, there are 1,000 'Top 100 Hospitals.' That's because nearly every hospital gets a top rating on one of the rating systems.”
Karl Bilimoria, MDChair, Indiana University School of Medicine Department of Surgery
Transparency, the ability of the general public to access information about hospitals and physicians across the country, is a good thing. But people seeking the best hospital or hospital-based medical specialist still may struggle to find the answers they're looking for.
Source: Everyday Health, Becky Upham, August 2023
What is ORM?
ORM is proactive monitoring and managing of the online presence of doctors, to ensure that physicians and institutions maintain and grow their practices by leveraging the positive reputation they have earned. ORM optimizes your reputation.
Benefits of ORM for physicians
Online reputation management for doctors is important for several reasons. Online reviews can have a significant impact on a doctor's or practice's bottom line, and negative press can influence potential patients' decisions.
- A Harvard Business School study found a one-star increase in a doctor's Yelp rating led to a 5 to 9 percent increase in the number of patients who visited that doctor.
- Negative press can influence potential patients' decisions and lead to lost business.
- SEO tactics help ensure positive content appears higher on search engine results pages, attracting more patients.
Impact of negative online reviews or articles
- One in four patients reads online reviews before choosing a doctor, and almost half say negative reviews would affect their decision.
- A Stanford University study found a one-star decrease in a doctor's Yelp rating can lead to a 5 to 9 percent decrease in new patients.
- Doctors can mitigate the impact by maintaining a strong online presence, responding to negative reviews, and training staff in customer service.
Would you have a PCP do your ENT surgery?
Why hire an ORM company?
The online reputation of your practice and your institution is happening by default, not by design. Online reputation management can help protect a doctor's practice from negative reviews, improve the visibility of positive reviews, and increase the number of new patients a doctor sees by improving search engine ranking.
- 88% of consumers trust online reviews as much as personal recommendations (BrightLocal). A one-star decrease can lead to a 9% drop in new patients.
- 95% of people looking for a local business search online, and 82% click one of the top three results (Google).
- ORM improves search ranking by burying negative reviews and pushing positive content to the top, while improving overall website content quality.
The average cost of online reputation management for doctors and doctor's offices is $2,500 to $15,000 per month, typically combining search engine optimization, content creation, and link building.
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